Awards & Engraving

January '18

Issue link:

Contents of this Issue


Page 14 of 68

12 • A&E JANUARY 2018 by Stephen L. Capper, CRM PEOPLE BUY FROM PEOPLE During the next six articles, we are going to explore these points, and I hope you will see progress and growth in your businesses after reading and engaging them. I want to share stories and ideas that will help all of you grow. EQUATION FOR BUSINESS GROWTH You are only part of the equation to make your business successful, but in order for it to be attractive in the marketplace to a prospective buyer, there must be more— what is the rest of the story? In this seg- ment, let's take the time to look at our business as if we wanted to sell it. Let's look at some of the factors in designing your business so it is attractive to a prospective buyer. This is not to say you want to sell your business, but if your business is in a position to offer it for sale then you and your business are in a ship- shape position, and that is good and will keep you moving forward. During my seminars with small busi- nesses over the last 40 years, I often made the statement that we should start our busi- ness as if we are preparing to sell it. This might seem a bit absurd since many in the audience were new to their business and had just started their career. But my point was that if their business was going to be healthy then it had to have all the attributes of success that would attract someone to buy it. Of course, when we are just starting our business, we normally wouldn't have the volume of business or the profit on the bottom line that attracts buyers. If your business was not in a position to be sold then the challenge was presented to IS YOUR BUSINESS TOOL BOX FULL? PART LXV Concepts of Building Your Business for Success Section M O ur business life has many dimensions that comprise the frame- work for our career. Some of these components consist of: • you • your prospects • your clients • your employees • your suppliers • your signature product offering (what you are known for) • what you and your company are capable of offering • creating special products for the buying public

Articles in this issue

Links on this page

view archives of Awards & Engraving - January '18