Awards & Engraving

January '18

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16 • A&E JANUARY 2018 mation to place, where. You might think, "I have a long title, so I'll place it in this big wide area." It's tempting, but make sure related information stays together and reading the award makes sense. THE ULTIMATE SERVICE— MAKE IT THEIRS Great design and layout might include making an award unique. However, the ulti- mate service is to make any product an organi- zation gives anyone truly identifiable as theirs. You can accomplish this by using fonts that express an organization's style such as a font or two used in their logo or that represents an event. I use a specific "flame" font for certain youth awards given by a fire department. I have also used it for them on pieces that are fun or for lighter purposes. They identify with this font; however, they know I would never use it on service awards or any formal award. Decorative ornaments or separators are a great way to create design elements specifi- cally for an organization. These design ele- ments include corners and other graphics. I'm not an artist, but I have found Corel tools and graphics that have allowed me to create simple designs such as ornaments. Here are a few I have created and use for specific organizations: • water drop separator for a water company; • feather ornament for a Native American tribe; • a separator of diamonds for a city whose tag line is "Gem of the Valley." I have another ornament I use for a city that has a downtown with a "craftsman" archi- tectural style. There are many more I have created over the years. I have received many appreciative comments from clients regarding the effort in making their awards special. RESOURCES There has been a great deal written about design layout related to paper-based products such as business cards, ads, bro- chures, and newsletters. There are also plenty of resources for web design. Finding resources focused on award design is tough. I only occasionally design for samples. Most of my time is spent designing with tight time constraints with what I am given by a client. This may include poor-quality graphics, long hyphenated names, poorly written text, and many other distractions. I have found an excellent teacher who has done a lot of real world design. Her name is Robin Williams. Two great books Williams has written that have helped me are The Non-Designer's Design Book and The Non-Designer's Type Book. Recently, she has combined them into one book called The Non-Designer's Design and Type YOUR LASER AT WORK A graphic and themed font as part of the award title. The other font used in the award title and year is suggestive of a fire hose. The client appreciated the design effort. A little light-hearted humor and a special ornament used to separate two names from two communications (proximity).

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