Awards & Engraving

January '18

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Features 18 Entry-Level UV-LED Printing 2018 Bill Leek discusses the many changes entry-level UV-LED machines have experienced and how they can benefit your business. 28 Product Focus: Promotional Products Offer those customers looking for the perfect promotional product the latest by checking out this product spotlight. 38 An Institution of Excellence: Selling the Academic Market The academic market encompasses multiple entities and age groups that have various recognition needs. Are you selling to it? 42 Custom Gifts: Apparel Decoration Check out this feature showcasing some of the latest and greatest equipment and tools available for apparel decoration. 46 Road Warriors of A&E Otis Veteto, retired salesman for R.S. Owens, shares stories of his traveling days. 54 Choosing the Right Decorating Process for Glass and Crystal How do you choose a decorating process that matches the recipient's effort? Bridget Dahlgren explains. O N - L I N E : a - e - m a g . c o m 18 January 2018 • Vol. 30, No. 13 Contents 2 • A&E JANUARY 2018 38 COLUMNS SALES & MARKETING 12 People Buy From People Concepts of Building Your Business for Success: Section M ENGRAVING 14 Your Laser at Work Design and Layout of Awards in a Fast-Paced World: Part 2 SUBLIMATION 24 Sublimation and UV-LED Full-Color Solutions Drinkware, Drinkware, Everywhere Drinkware SANDCARVING 34 Etch Masters Art Glass Awards GRAPHIC DESIGN 48 CorelDRAW from A to E Drawing 2017: Intentional versus Gestural EXECUTIVE EDITOR Carly Hollman-Long ASSOCIATE EDITOR Michael Clark DIGITAL CONTENT EDITOR Alexandria Arroyo ART DIRECTOR Erik Wogen ADVERTISING ACCOUNT EXECUTIVE Desiree Delfrari ADVERTISING ACCOUNT EXECUTIVE Anna Stettler ADVERTISING ACCOUNT EXECUTIVE Diane Gilbert SALES SUPPORT Jennifer Alger PUBLISHER Stacy Marshall GRAPHIC DESIGNER Dayne Pillow CONTENTS 2 MEANS OF PRODUCTION Learn how to prop- erly prepare for the needs of a direct-to- garment production cycle. 6 HYBRID GARMENT PRINTING Geoff Baxter discusses the advantages of combin- ing screen and direct-to- garment printing, otherwise known as hybrid printing. 10 DIRECT FROM THE SOURCE The results of the D2 sur- vey from Printwear and A&E subscribers. 14 DIRECT EFFECT A showcased selection of supplies and equipment for D2 printing. D2_2017.indd 1 11/13/17 9:47 AM After Page 32 The D2 Report This special issue reports on everything happening in the direct-to-substrate world. Get the scoop on planning a D2 production calendar, plus find the latest equipment and tools needed for this technology. And don't forget to check out survey results to better your business. 42

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