Awards & Engraving

January '18

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40 a-e-mag.com • A&E JANUARY 2018 of companies who offer custom pins and medals that represent the school and/or type of award," she elaborates. "(There is also) an opportunity to offer a custom gift such as a mouse pad, mug, or even both that can be sublimated with the school logo." It is this customization concept that academic customers look for on their fin- ished products. "Sublimate custom school logos onto hundreds of different products. Print apparel with the same customization, or even with the theme of the recipients' awards," Garcia offers. Not only are aca- demic customers after a nice award to honor the recipient(s), but they want that award to reflect their personal institution. HIGH MARKS The aspect of add-on items coupled with personalized awards work together to build academic sales. Awards retailers who employ these tactics with a strong marketing campaign can score high on the profit scale in the academic market. When putting together a proposal for academic clients, Frank suggests creating Academic customers purchase anything from traditional apple-shape awards to the Lamp of Knowledge and more. IMAGE COURTESY CATANIA MEDALLIC SPECIALTY Medals are among the most popular awards items that academic customers will purchase and cater to all levels of education. IMAGE COURTESY CRYSTAL D

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