Awards & Engraving

January '18

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Page 43 of 68

A&E JANUARY 2018 • 41 samples. "One method (to take awards to the next level) is to draft up artwork, or… create a sample custom medal to show to the administration," he advises. "Once the administrator has a sample in their hands they start to see the benefit of the products." Chen also has a few suggestions when it comes to marketing to the academic arena. "I recommend retailers advertise in school newspapers or on their on-campus bulletin boards," she offers. She goes on to say that mailing and/or emailing different academic groups flyers or catalogs specifically tai- lored to the market is another great way to advertise your services. There is one more important factor when selling to academic customers: time- frame. "All retailers should understand that academic awards are (generally) given once a year," Garcia emphasizes. For the most part, many of these customers are making their purchases near the end of the school year. "The retailer needs to be in the school weeks (and even) months in advance to present ideas and a budget for the awards." Along with all that, keep in mind that it's all about the recognition, and awards retailers help bring that to this market. "These students have worked long and hard to get where they are and at what they have achieved," Frank says. "Recognizing that achievement is not a costly thing to do. It makes the student feel good and this recognition may pay the school dividends later with alumni loyalty." IMAGE COURTESY CATANIA MEDALLIC SPECIALTY A&E

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