Awards & Engraving

January '18

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6 • A&E JANUARY 2018 R ecently, Otis Veteto shared an interesting short article with me: "Eight Rules for Presenting and Accepting Awards," by Dale Carnegie. Among the eight rules he outlines, he shares a particular thought that really strikes a chord, and one I felt worth passing along. He writes, "Nothing is so essential to this little talk as sin- cerity." He's specifically referring to being the presenter of an award, but this goes much deeper. Sincerity is a delicate thing—we tend to take it for granted. Sure, we're sincere about our business, our hob- bies, our family, etc., but are we truly sincere or do we just throw that word around? We're all guilty of brushing it off, but when we truly look at sincerity, it is much more than loving something. When we are sincere about something, we often go the extra mile for it. For example, if you're sincere about the most recent awards order for the local middle school, you do everything you can to make it perfect: double check spelling, get it done before deadline, offer top-quality products, meet with the customer face-to- face, and so on. It's about more than creating a beautiful end product; it's about the journey to get there. Carnegie goes on to say that it's obvious when a speaker isn't being sincere, whether it's the presenter or recipient of the award. To make a sincere speech is hard to do. As the presenter, how does one sound sincere without exaggerating? As the recipient, how does one portray sincerity without sounding prideful or, worse, ungrateful? He recommends keeping things short, sweet, and truthful. Again, this goes far beyond presenting and receiving awards. How easy it is to not be sincere in our everyday conversations. How many of us ask our coworkers, "How are you?" and actually want to know? Of course, it's unrealistic to delve into each person's true emotions and thoughts on the day (and they probably don't want to share), but this begs the point that when we are sin- cere, it shows, and people notice. Whether presenting a public speech or simply making work orders for the day, it's easy to lose our sincerity, but equally easy to gain it back. If we take a moment to think about what it is we're doing, why we do it, and why it's so fulfilling, infusing sincerity into everything we do and say becomes easy. We find the passion we had when starting a task, be it long or short term. The business of recognition is all about sincerity; giving and receiving awards is perhaps one of the sincerest exchanges between two parties. Carnegie follows this quote with another good one that ties it all together: "(This task is) one that demands a heart as well as a head." Until next time. Sincerity Cassie Green EDITOR INSCRIPTIONS Volume 30, Number 13 PUBLISHER Dan Peckham — EDITOR Cassie Green — ADVERTISING ACCOUNT EXECUTIVES Haleigh Erwin — Shanna Rowley — SALES SUPPORT Ashley Banks — ART & ADVERTISING DESIGN ART DIRECTOR Dayne Pillow PRINT ADVERTISING DESIGNER Kim M. Wright MULTIMEDIA PRODUCER Andrew Bennett EDITORIAL CONTRIBUTING WRITERS Stephen Capper, Bridget Dahlgren Ruth Dobbins, Bob Hagel, Bill Leek, Kevin Lumberg, Jim Sadler, Sean Stewart DIGITAL CONTENT EDITOR Natalie Frels NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT/FINANCE Kori Gonzales, CPA VICE PRESIDENT/INTEGRATED MEDIA John A. Bennett VICE PRESIDENT/PUBLISHING AND MARKETS Dave Pomeroy VICE PRESIDENT/AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler VICE PRESIDENT/EVENTS Sue Hueg CEM, CMP — EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — EXHIBITOR SERVICES Lawrence Stern — WANT TO KNOW MORE? Visit our website at, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at

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