Printwear

January '18

For the Business of Apparel Decorating

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Hot Off the Press 62 || P R I N T W E A R J A N U A R Y 2 0 1 8 W hile heat printing isn't nec- essarily a new avenue, some decorators may find them- selves at a crossroads decid- ing whether or not to add the discipline to their lineup. Screen printers can bring the service on as a complement to their high- volume orders, while embroiderers might consider heat printing as a means to offer their customers lower-cost items alongside more intricate, expensive decorated appar- el. Heat printing can also offer shops out- lets for various types of markets, especially if they start out by shopping for the right equipment and accessories. SHOPPING LIST Similar to other disciplines, it's recom- mended that before purchasing any heat- printing equipment, decorators should have a clear picture of who will receive the finished goods. Ben Robinson, Hotronix, says capacity also makes a huge difference. Robinson breaks the decision process down to a few key factors: the size of your shop, how much printing you plan on doing, and what can you afford. Gene Feil, DALCO Athletic, adds to this, explaining that shops should keep the end- product in mind. "A lot of people buy heat presses based upon what room they think they have, and not the product they're go- ing to use it for," says Feil. When choosing a press, shops should also keep in mind the constraints and dif- ferences between a clamshell heat press and a swing-away press. Swing-aways will require slightly more floor space to accom- modate the swing-out angle. Clamshell presses offer a "pop-up" design so they typically only take up their vertical foot- print. Swing-away presses cost more than clamshells, as a rule, which may be a con- sideration for shops on a tighter budget. If Hot Off the Press Hot Off the Press Considerations for Heat Printing B Y M I K E C L A R K

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