Sign & Digital Graphics

January '18

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Page 62 of 88

SPECIALTY IMAGING DIGITAL GRAPHICS I n 1910, the dead-ball era in baseball was forever changed by legendary New York Giants manager John McGraw who popularized the strategy of "small ball" which featured the stolen base, bunting and moving runners over to score runs. In fact, the 1911 New York Giants stole an incredible 347 bases; a record that still stands today. These moves physically changed the way the overall game was played, requiring upgraded equipment, new rules and a new style of managing. More than a hundred years later, think- ing small is also helping to change the rules in the wide-format market as well with shops that may be considering add- ing small-format printing to their list of services. S M A L L - F O R M A T P R I N T I N G Shops Playing Small Ball Getting a leg up on the competition with small- format specialty printing B Y B I L L S C H I F F N E R Bill Schiffner is a free- lance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide- format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at OKI Data toner-based printers, when used with transfer paper, can be employed to image onto a wide range of substrates. (Image courtesy of OKI Data Americas) 56 • January 2018 • S I G N & D I G I T A L G R A P H I C S

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