Potato Grower

January 2018

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Page 100 of 111

WWW.POTATOGROWER.COM 101 WWW.POTATOGROWER.COM 101 Because we care... ...we want you to have the facility your harvest deserves! As you begin a New Year, full of new opportunities and growth, talk to the ones with OVER 50 YEARS of experience! NOW is the perfect time to consider your NEW STORAGE needs. We'll see you through from *start to finish* with the most advanced GELLERT equipment and controls in the industry. 170107AgrSto13s.indd 1 11/28/17 4:53 PM 168521MicTra13s.indd 1 11/20/17 1:29 PM player acts doubtful that is possible. It's at this point that Pavelski recalls a memory of sitting at a dinner table with his family and a young girl asking grandpa to pass the potatoes. Pavelski immediately looks up from what he's doing and says, "I got this!" Pavelski immediately raises his hockey stick and pulls the bowl of potatoes towards the young girl, clearing every dish and glass in its way. An obviously normal practice for Pavelski has his family in shock that he would do such a thing. Pavelski looks up from his plate and has a difficult time comprehending why the room has gone quiet. The commercial ends with Pavelski skating up to a goal saying, "Healthy and delicious Wisconsin potatoes," as a final way of communicating the benefits potatoes provide in powering performance, health and nutrition, especially for active lifestyles both in pre- and post-activity. It's a message that fits in with Potatoes USA's focus on showcasing the importance of potatoes for professional athletes, aspiring athletes and anyone who incorporates physical activity of some sort into their day. It's a message that's taking potato nutrition to new heights and keeping America's favorite vegetable at the center of people's plates. America's favorite vegetable at the center America's favorite vegetable at the center

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