Potato Grower

January 2018

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we do, however, drop the potato IDAHOPOTATO.COM At the Idaho® Potato Commission, we're proud to be a sponsor of the annual free New Year's Eve Idaho® Potato Drop Celebration at the Boise Capitol. Each year, the big Idaho® Potato Drop hosts 40,000 local spec-taters and reaches over 500 million people worldwide via news outlets including USA Today, The Today Show, Reader's Digest, the Travel Channel and others. With music, snow play, fireworks and more, this exciting event promotes community and commerce in Idaho, while creating new buzz for America's favorite potatoes. It's one more way that when it comes to promoting the sales of your potatoes, we never drop the ball. WHEN IT COMES TO MARKETING, WE NEVER DROP THE BALL

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