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100 POTATO GROWER | JANUARY 2018 100 POTATO GROWER | JANUARY 2018 LIGHTS, CAMERA, ACTION! Joe Pavelski helps promote Wisconsin potatoes Wisconsin Potato & Vegetable Growers Association By Dana Rady Director of Promotions, Communication and Consumer Education Potatoes hold importance for professional athletes, aspiring athletes and anyone who incorporates physical activity of some sort into their day. The commercial begins with Pavelski doing drills on the ice when he notices a coach and young hockey team coming into the rink for practice. As he skates up to the team, one of the players recognizes him and says Pavelski's name in awe. At that point, the coach lists off Joe's many credentials and accomplishments as a hockey player, to which another player asks Pavelski how he got so good. After sharing with the group that his secret to success is hard work and nutrition from eating Wisconsin potatoes, yet another Aug. 1 was a day full of fun, excitement, hard work and collaboration for the Wisconsin potato industry. That day, about two dozen people worked with San Jose Sharks hockey player Joe Pavelski, a native of Plover, Wis., on a photo shoot and commercial that are sure to draw attention to America's favorite vegetable in the Badger State and throughout the Midwest. The commercial, the Wisconsin Potato & Vegetable Growers Association's (WPVGA) most extensive to date, is a result of its promotions committee's sponsorship with the television show Mad Dog and Merrill, which offers the production of a commercial, among other incentives. The table scene of the commercial was surprisingly completed in one take. Actors who played Pavelski's family sit with the NHL hockey player during his "Memory Lane" scene in Custer, Wis.