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Stationary walls will fluctuate more in price
depending on their creativity of design.
Smaller, standard designs can be expected
to cost around $1,000, while bigger, more
elaborate designs could cost upwards of
$3,000.
The cost of maintenance and gear should
also be considered. Walls must consistently
be up-to-date, and a few hundred dollars a
year should be allocated to maintenance. In
addition, mandatory rock climbing gear could
cost you $500 or more, adding to your start-
up cost.
When marketed correctly, rock walls will be
able to pay for themselves in no more than a
year or two. Plus, they can be utilized for profit
in several ways.
"More people visiting the facility is a plus for
any USIndoor member for all programs, but
especially for children's programming, birthday
parties and events, and boosting of concession
sales," says Mark.
Rock climbing walls are a terrific way to draw
new customers. They can build intrigue that
bolsters the rest of your facility's amenities,
such as concession stands, restaurants, other
programming, and merchandise.
Walls can also be incorporated into birthday
parties and summer camps, adding to
promotional and marketing plans. Events such
as "Training Days" and fundraising events
promote your wall while driving exposure to the
rest of your facility.
Daily usage rates of the wall can be adjusted
to fit the norms of your facility. The most
common are daily climbing rates and
membership plans. This method works for
experienced and inexperienced climbers.
Single day rates average between $20-30,
while yearly membership rates could be more
than 10 times the daily rate in most locations
across the country.
SAFETY
Of course, there is some responsibility when
it comes to maintaining these walls. One of
the largest obstacles in the industry is the
perceived risk of injury, while participating in
