Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/923471
36 commercial carrier journal | january 2018 CCJ's Five Flashiest Fleets winners tell their stories at a glance BY DEAN SMALLWOOD S harply designed fleet graphics can say a lot about a trucking company. Whether they serve to promote a brand image or a specific product, truck and trailer wraps with bold colors and eye appeal help carriers stand out on crowded highways and surface streets. Besides telling everyone more about your company, the products you haul and the services you supply, smart and sophisticated truck graphics also can send a message of professionalism to shippers and receivers while impressing the motoring public who are accustomed to steering away from dirty and dated rigs. Since 1978, Commercial Carrier Journal has recognized excellence in fleet graphics design and execution. e judges for this year's CCJ's Five Flashiest Fleets competition included editorial and art design staffs from CCJ and fellow Randall-Reilly publications Truck Parts & Service, Success- ful Dealer and Overdrive. Each judge ranked their top five out of all submitted entries, and scores were weighted to determine a final ranking. e five winning submissions this year successful- ly relate the company's purpose, tell a story or promote a strong corporate brand image. Check out this year's CCJ's Five Flashiest Fleets, and get inspired to pass along your company's message. Sporty inside and out CARRIER: Mackie Transportation Inc., Whitby, Ontario GRAPHICS DESIGNER: Sign Design & Graphics Ltd. MACKIE TRANSPORTATION is Canada's largest over-the-road enclosed vehicle transporting company. Having pioneered the enclosed transport of family and classic vehicles in the early 1950s, Mackie refined its dedication to meet its changing client needs to include ultra-modern exotic rides, antique vehicles, sports cars, manufacturers' prototypes and museum pieces. The company's trailers proudly showcase its market expertise in these areas. "We proudly pull these trailers across North America and take pride in our commitment to treat our customers' units with care and the white-glove treatment any lover of cars would show," said Ryan Blackwood, manager of fleet services. WHY WE LIKED IT: "What I found most interesting about Mackie Transportation's design is how it reveals the inner struc - ture of a covered auto-hauling trailer. I imagine motorists would be drawn to this design to satisfy their curiosity about how many vehicles are able to fit inside, as well as how they are secured and protected during transit. The design also shows a variety of vehicles to showcase the custom auto-hauling solutions the company offers." – Aaron Huff, CCJ senior editor