Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/923471
commercial carrier journal | january 2018 37 On the prowl CARRIER: Carrier One Inc., Alsip, Ill. GRAPHICS DESIGNER: Carrier One Inc. CARRIER ONE is a privately-owned flatbed hauler founded in 2003 and purchased in 2012 by the company's current ownership, who began operations with just one truck. Carrier One since has grown to 225 trac - tors operating primarily east of the Rocky Mountains. The company is recognized most frequently for its trademark green tractors, but select models are designed to proudly illustrate its' contractors' unique charismas – hence these tractors featuring tough four-legged hunters of the wild. "We want people to see that we are more than just green trucks," said Lane Williams, recruiting director. "Our contractors' personalities show through more than people realize." WHY WE LIKED IT: "The black-and-white designs depicting wolves and tigers really caught my eye. The diamond-plate design on the steps and covering the tanks looks great blended with the other art on the truck. All of it together gives the rig an aggressive look." – Matt Cole, CCJ associate editor Just look at the flowers CARRIER: Delaware Valley Floral Group, Sewell, N.J. GRAPHICS DESIGNER: Delaware Valley Floral Group DELAWARE VALLEY FLORAL GROUP is a B2B wholesale floral company, and its 100 DV Flora delivery trucks are spread across the northeastern United States. Early on, the company realized an op - portunity to spread the message that flowers are always a great gift no matter the occasion, and it uses its trucks to promote its custom- ers' businesses – and also its own in the process. "We feel it's part of our responsibility to help promote flowers to end consumers in an effort to drive business to retailers," said John Burk, project manager. "Our trailers provide the perfect marketing component to get people thinking about purchasing flowers." WHY WE LIKED IT: "The colors are vibrant, and the contrast with the white cabover and white wheels really makes the whole truck pop. The design itself is straightforward. If you've never heard of this company, you know they're a florist the moment you see their truck. It's a clean and simple package that makes for an effective extension of DV Flora's branding." – Jason Cannon, CCJ equipment editor