Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/923471
38 commercial carrier journal | january 2018 SPECIAL REPORT | CCJ'S FIVE FLASHIEST FLEETS Clean look for truck cleaners CARRIER: Power-Vac Inc., Salina, Kan. GRAPHICS DESIGNER: Blue Beacon International POWER-VAC'S trucks serve as rolling billboards for its parent company, Blue Beacon Truck Wash. The trucks serve in dedicated service to Blue Beacon Truck Wash facilities across the nation, visiting every location in the lower 48 states at least once every month to deliver cleaning solutions, parts and supplies. While doing so, Power-Vac spreads the message that a pristine truck is an eye-catching and eyebrow-raising advertisement for a fleet's services. "We paint these rigs in our own paint shop," said Greg Soldan, vice president and general manager. WHY WE LIKED IT: "These colorful eye-catching tractor-trailers are pretty much a dictionary example of what our annual Five Flashi - est Fleets is all about. Blue Beacon's job is to promote the fact that clean-looking trucks are great advertising tools, and in a twist, that's the same thing CCJ does every year with this recognition contest. Great marketing to both Power-Vac's customers and the general public." – Dean Smallwood, CCJ managing editor