Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/923471
46 commercial carrier journal | january 2018 Gamification rewards drivers for safety, efficiency, compliance BY AARON HUFF F our years ago, Paper Transport (CCJ Top 250, No. 136) intro- duced a plan to engage drivers with a performance scorecard tied to cash incentives and recognition. e first version of the scorecard was printed out periodically and handed to drivers. In 2016, the De Pere, Wis.- based fleet created a mobile version of the scorecard for the Samsung Galaxy tablets in its trucks. Over time, the scorecard and re- wards program have "become embed- ded in who we are," says Ben Schill, vice president. Paper Transport's Red Rewards incentive program and app are intro- duced to drivers during orientation meetings. New drivers are assigned mentors during onboarding to help them get up to speed. e fleet currently has 650 drivers in the Red Rewards program. With the app, they can review their daily performance to see where they rank and track their progress toward the monthly reward. e top 10 percent receive a cash payout. Schill sees an opportunity to further increase engagement by rewarding more than the top 10 percent and implementing a performance-based pay scale. "We all become addicted to collecting rewards and points," he says. "We will still recognize the top performers, but we want to try to get more drivers to engage." Fleets have many opportunities to use the data they already collect on drivers to create gamification programs that foster a healthy and productive competition among them and to recognize and reward them for their efforts. To sustain the momen- tum of new programs, consider the following strategies. Objectivity counts To create a successful incentive pro- gram, Schill emphasizes the impor- tance of using objective metrics that can be distributed to drivers quickly. Paper Transport's program uses 20 metrics divided into four categories: safety, production, equipment and administrative. e safety category is weighted the heaviest in the fleet's overall driver scores. e app is refreshed daily to show drivers their results from the previous day. When using the mobile app, driv- ers can touch one of the four categories on the screen to drill down into the details of their scores. Within safety, drivers see eight met- rics. One shows drivers a speed score De Pere, Wis.-based Paper Transport's Red Rewards incentive program and app allows drivers to review their daily performance and track their progress toward a monthly reward. The SpeedGauge cloud-based applica- tion highlights on a map where speeding events occurred for drivers to evaluate their performance.