Sign & Digital Graphics

February '18

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18 • February 2018 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE L et's face it, technology keeps us moving forward. It stimulates com- petition, it influences buying decisions, and it generates new ideas. No example may be more prevalent than the high- definition advances in digital display screens. Digital signage has embraced high- definition technology, creating a user The Realm of 4K Resolution Looking at the benefits of 4K technology in the digital signage industry B Y R Y A N F U G L E R Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ gmail.com with ques- tions or comments. 4K screens can be used for both indoor and outdoor applica- tions. This 4x4 video wall features Planar's Clarity Matrix High Bright LCD 4K screen. (Image courtesy of Planar) experience that is unlike anything seen in the past. We've can view content in clear, sharp imagery, allowing for truly effective messaging. And today, this tech- nology extends beyond previous limits of "high definition" all the way to "ultra- high definition." We are now in the realm of 4 K resolution. But what does it mean? Well, 4K resolution basically refers to a horizon- tal screen display resolution in the order of 4,000 pixels. The previous high-defi- nition standard stood at just over 1,000 pixels (1080p). "4 K is obviously much sharper than 1080p. In the space that a 1080p TV holds a single pixel, a 4K display of the D I G I T A L S I G N A G E T E C H N O L O G Y

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