Sign & Digital Graphics

February '18

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H usky Signs & Graphics, Inc. in Boulder, Colorado, recently wrapped a delivery van for Nighthawk Brewery, Inc. in 3M's new reflective 780 series wrappable reflective material. The company worked with Ethan Hall, owner of the brew- ery, to design the wrap and then execute it. Nighthawk presented Husky Signs with a general concept for the van wrap and Husky did the Husky Lights the Lamp Reflective material makes Nighthawk Brewery van a beacon for business B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. graphic design in-house and presented Nighthawk with a suggestion based off Nighthawk's concept. "We were extremely impressed with the insight they gave us," Hall says. "We had an accomplished designer and a 'totally finished' design, we thought, but the suggestions that their designer and staff gave us were extremely impressive." "We ran with the concept and came up with the idea of utilizing reflective material," says Mark Johnson, chief shop dog at Husky Signs & Graphics. "Part of their logo is an old street gas lamp so we knew there would be nighttime exposure. So when headlights drive by the van, they will key in on the reflective elements of the van. It adds depth or dimension to the graphic." 48 • February 2018 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS O N T H E J O B

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