Sign & Digital Graphics

February '18

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S I G N & D I G I T A L G R A P H I C S • February 2018 • 51 was 3M 480 LX, which was produced on a latex printer. "The 480 series is again the improved generation of media that has up to 50 percent stretch so that we can force that media into deeper channels with less fail- ures; whereas in the old days vinyl would exercise memory," he adds. The lamp and the logo were done in reflective "to get that really neat reflec- tive look to the van. It's pretty impressive for sure," Johnson says. The new 3 M materials were very easy to work with, he adds, and didn't pose any problems whatsoever. "Nighthawk was blown away. They were super thrilled with the effort. They definitely indicated that the response from the community and their customer base is overwhelmingly positive. It sets them apart from the multitude of other microbreweries in the area," he says. The van is used to deliver food and to do community events during the day where the brewery shows up and allows potential clients to do a taste testing of their beers. "Words cannot describe how amazing it looks. Simply cannot," Hall says. "I've personally been told by other breweries that they're jealous of our wrap, and we consistently hear from people that they 'see the van everywhere!' It's so distinctive and noticeable in such a positive manner!" "I'm a firm believer that when it comes to signage and vehicle branding, there is definitely a measurable return on invest- ment, Johnson adds. "When you go to the next level and start using reflective applications you have increased your ROI exponentially. It is a game changer when it comes to these vehicles and the number of miles they rack up in day and nighttime use. The impression is pretty incredible." Because the 3M materials are wrap- pable, Husky Signs was able to start the mark of the brand and the lantern on the driver's side of the vehicle and then wrap the reflective vinyl to the back of the van. "One continuous lantern image tran- sitions from the side to the rear of the van. That would not be possible with the other 3 M reflective medias," he says. Husky Signs is a 3M-certified instal- lation company through the United Application Standards Group. It is also a full-service sign company, doing every- thing from vehicle wraps and wall murals to storefront window branding, interior architectural signage and dimensional signage. "Coordination of everything was like clockwork—once the art was fin- ished, things moved along very quickly and smoothly. Couldn't have asked for a better process," Hall says. SDG When you go to the next level and start using reflective applications you have increased your ROI exponentially.

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