Sign & Digital Graphics

February '18

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54 • February 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS A s technologies continue to improve, custom engraving becomes easier for the shops that want to expand into this lucrative and ever-expanding market. Whether you are using a laser or rotary engraver, custom gifts are only becoming more popular with time. That's because the types of substrates available for engraving are proliferating and the custom gifts made from those substrates are multiplying as well. It makes it easy for shops that already have engraving equipment to branch out into new mar- kets and upsell custom-engraved gifts to existing and new clients. Amie Roberts, president of Family- laser in Warroad, Minn., says that to keep clients interested in their offerings, her shop continually upgrades its product line and introduces new items. "This is a perpetual part of doing business. It's like refreshing your inven- tory in your brick and mortar store," she says. "You need to give people a reason E N G R A V I N G C U S T O M G I F T S Have Laser, Adding specialty products to your shop's output B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. Will Bamboo cutting board with laser design. (Photo courtesy of Familylaser) (Photo courtesy of JDS)

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