Printwear

February '18

For the Business of Apparel Decorating

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8 || P R I N T W E A R F E B R U A R Y 2 0 1 8 Business Watch Badger Sportswear Acquires Two Athletic Companies STATESVILLE, N.C.—Badger Sportswear announces the acquisition of Alleson Athletic. The Rochester, New York-based Alleson manufactures sportswear uniforms and sublimated garments while Garb manufactures custom-tailored sports uniforms. Through the acquisition of Alleson, the businesses offer apparel and fulfillment for team dealers, decorators, and collegiate bookstores. "Both Badger Sportswear and Alleson Athletic are known for affordable, high-quality sports apparel that have enabled athletes to perform at their best and fans to show their team spirit," says John Anton, CEO of Badger Sportswear. With the transition, Anton leads the combined company and Todd Levine, president of Alleson, re- ports to Anton. Through the Garb acquisition and its proprietary digital technology, team dealers and coaches design custom uniforms with decoration options such as twill, embroidery, and sublimation through an online platform that features a pre-populated school logo data- base which reportedly includes virtually every school in the U.S. "The Garb acquisition is entirely consistent with our stated mission to provide all athletes and fans with superior performance apparel at accessible prices," says Anton. "By leveraging our broad dealer network, coupled with Garb's best-in-class digital technology, we will make it easier for every high school and middle school team in the country to design truly custom, affordable hand-crafted uniforms." S&S Activewear Opens Doors on Fort Worth Distribution Center BOLINGBROOK, Ill.—S&S Activewear officially opens its Fort Worth, Texas distribu- tion center. The new location also marks the largest distribution center in S&S's lineup at 493,000 sq. ft. and boasts the company's proprietary distribution technology. "Our team was challenged to complete this project before the end of this year and we were determined to get it done," says Mike Mannucci, director of operations at S&S. "Let's just say I couldn't be more impressed with the collaborative effort that went into this produc- tion." The distribution center provides one-day shipping to major Texas hubs like Dallas, Austin, and Houston, as well as neighboring states like Oklahoma. With shipping and receiving fully functional, the company says it aims to bring will call online for local customers in the first quarter of 2018. The Fort Worth opening marks continued nationwide expansion for S&S along with an Atlanta location which it plans to open in the second quarter of 2018. alphabroder Forms Merger with Prime Line TREVOSE, Pa.—alphabroder forms a merger with promotional products supplier Prime Line. The merger integrates alphabroder's ap- parel products with Prime Line's inventory of goods that range from gifts and drinkware to accessories and mobile tech goods. "Our big news is that alphabroder and Prime Line are coming together to make one new company," states Norman Hullinger, CEO of alphab- roder in a video announcement released by the company. "We think [this company] is very well-suited to meet the needs of the industry both today and going forward." Structurally, the two companies note a handful of transitions. Jeff Lederer, CEO and president of Prime Line, joins the alphabroder senior management team as presi- dent of the Prime hard goods divi- sion. Touting the merger under the label "Woven Together," both com- panies explain that the agreement interweaves existing management, staff, and company cultures. With the merger, Prime continues to op- erate independently and maintains its company name. Geographically, both companies continue to oper- ate offices in their respective cities; alphabroder with its Pennsylvania offices, and Prime Line with South Carolina and Connecticut offices. All alphabroder distribution centers also remain fully functioning.

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