February '18

For the Business of Apparel Decorating

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Page 29 of 120

2 0 1 8 F E B R U A R Y P R I N T W E A R || 25 ASK FOR WHAT YOUR WORK IS WORTH Truthfully, it's not audacious, but you'd think it was from how reticent new embroiderers often are to ask a fair price. Don't undervalue your labor or discount it randomly. Value your work and expertise; you are exchanging your expert technical knowledge, creativity, dedication, service, and the use of your uncommon and expensive machinery and supplies for the price you are ask- ing. Add to that your time spent in thoughtful sales consultations, respon- sive customer service, careful presenta- tion, and reliable execution, and you are offering real value that deserves real compensation. Price on more than the material value and time spent laboring. Price on the value you provide and the value your customer perceives. It's the money that makes it possible to keep doing what you love. continued on page 77 Whether in a large-sale facility or smaller craft-based home or garage business, this should not limit your creativity or capability to produce a variety of goods.

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