February '18

For the Business of Apparel Decorating

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Page 35 of 120

2 0 1 8 F E B R U A R Y P R I N T W E A R || 31 TRACK YOUR RESULTS Schedule a few moments with your Saturday morning cof- fee to check in on the results of your efforts. A quick look at your website traffic, social media engagement, likes, shares, re-tweets, and variables in gaining a larger audience gives you insights as to what is working and what is falling flat. Remember, the more you know about what content your audiences want, the more you know how to market to them. Creativity is in all of us in this industry, and getting creative with the content we present can be fun just as well and yet another open door to the pathways leading to online marketing success.

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