February '18

For the Business of Apparel Decorating

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32 || P R I N T W E A R F E B R U A R Y 2 0 1 8 F ast-paced and ever-changing. These are the two words that make their way into conversations about juniors' apparel and the market as a whole. This is due, in large part, to the need for the market to stay on-trend and fashion-forward. It's driven by popular culture and the needs of its end users . Understanding the ever-evolving trends, as well as who's buying and sellings these pieces is vital to your success in the market, no matter your stake in the teen scene. SHAPING THE WAY Maybe you're a wholesale distributor looking for the hot- test juniors' styles to offer your clients who are buying in bulk, or maybe you're a decorator offering fan wear to your local high schools. No matter what your position is in the market, you can't ignore that teens want to stay up on the latest happenings, and their fashion-sense is no exception. Over the last several years, juniors' apparel has evolved from merely offering juniors' sizing to offering specific styl- ing and shapes to the young wearers. According to Louise Beasley, PIMA APPAREL, "It's anything that has some kind of a shape. It's all about the hemlines." This includes every- thing from high-low to curved, asymmetrical, and shark bite hemlines. Additionally, things like side vents, unisex bodies, and sleeves with small and large cuffs are also being seen in the juniors' apparel market. Beasley adds that anything with an updated and modern fit is what's taking the spotlight. These garments take on a more relaxed fit as opposed to the tighter styles the market has seen in the past. She at- tributes this shift in fit to the more active lifestyle people are living. According to Valerie Schopmann, LAT Apparel, styles like boxy silhouettes and dolman sleeves are trending big right now. These styles, as well as off-the-shoulder neck- lines, are considered trend-right basics, or "basic garments Hemlines & Popular Culture B Y A L E X A N D R I A A R R O Y O

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