February '18

For the Business of Apparel Decorating

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2 0 1 8 F E B R U A R Y P R I N T W E A R || 35 that serve many purposes, but also address what is trending in retail fash- ion," says Schopmann. Looking ahead, Ivy Mai of Kavio! says she sees the dol- man style, as well as burnout garments, phasing out in coming years. Beasley and Schopmann aren't alone in their apparel insights. Amit Gupta, MONAG Apparel, highlights pur- poseful and relaxed garments, stating that the classic styles such as raglan and basic round bottom Ts work well for the day-to-day needs of juniors. Gupta says, "Raglans Ts are comfort- able, simple, and stylish. Performance and basic round bottom Ts in cotton/ poly in vintage colors are also popular in juniors' apparel as they provide style for busy juniors and easy designs for decorators. As casual and comfy styles are preferred by juniors now, there is decline in fitted styles in juniors." As far as fabrics go, 2018 will bring in some new retail-inspired fashion trends. Mai says decorators and distributors should expect the market to feature "fabri- cations that include cotton/poly blended knits and new trending fabrics like slub jersey." She notes that the "uneven char- acteristics in the yarn" and the "irregular textures" offer an appealing modern look, feel, and fit. She adds that bold and bright colors in collegiate wear will see growth in the market and supports both Beasley and Gupta's comments regarding what's hot in the market with hemlines. "Key touches like flowy finishes cut in a high-low hem and raglan-sleeved styles brings a polished contemporary look," says Mai. She adds that soft fabrics are best for the decorated apparel market. Although some hemlines and styles are moving and changing at a fast pace in the juniors' sphere, the classic V-neck, crew- neck, and scoop neck will always have a stronghold in the marketplace according to Beasley. She adds, "They're never really out of style, they're just not as trending as the other items." WHO'S BUYING All this talk about what's hot and what's not, and you might be wondering who's buying into this market and if you should be exploring it yourself. Because juniors' apparel is so versatile when it comes to the type of wearer it can serve, it's not hard see- ing the potential earnings. According to Schopmann, "anyone looking for a trendier basic and a smaller fit" is a good candidate for the wholesale juniors' apparel market. From small mom and pop shops to large- volume printers, juniors' apparel fits a need that a variety of people are looking for–to address the junior body. Beasley says deco- rators, printers, embroidery houses, and sportswear brands and labels, as well as customers in the team sports realm are top clients. Gupta agrees, noting that the typi- cal juniors' apparel customers are mostly printers and embellishers in the school and college wear markets. These are just a few of the specific markets that juniors' apparel can serve, but with the need to cater to the juniors' body, decora- tors and distributors have some serious op- portunity for sales. With that said, it's im- portant to remember that it's not just about having the goods to offer, it's about market- ing them appropriately. HOW TO SELL What's in style one season may be out the next, which presents a challenge for those selling juniors' apparel. Paying special at- Left: Paying special attention to evolving styles will help keep your offerings on-trend and your customers buying. (Image courtesy MONAG Apparel) Right: A relaxed raglan T is a stylish go-to option for teens living an active lifestyle. (Image courtesy Kavio!)

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