February '18

For the Business of Apparel Decorating

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HEADWEAR TRENDS 42 || P R I N T W E A R F E B R U A R Y 2 0 1 8 Above left: Lifestyle brands that cover markets like outdoor recreation and off- road sports can be a lucrative client for decorators. (Image courtesy HTT Apparel) Above: Breathable, mesh- back hats are common choices for active lifestyle and fitness brands. (Image courtesy OTTO International) Left: Because of the vast number of teams, clubs, and organizations schools pro- mote, shops can add headwear to these existing apparel clients. (Image courtesy Outdoor Cap)

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