Printwear

February '18

For the Business of Apparel Decorating

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2 0 1 8 F E B R U A R Y P R I N T W E A R || 47 on any color or fabric, but dye sublima- tion must be on a light-colored polyester garment. Category 2: The next level up from one- color vector line art is multicolor. This level may include more detail than the first level as well. If the artist is asked to draw something like a specific car model or an animal like a tiger, time must be invested in doing research and finding reference images to use as a guideline. In the case of vinyl cutting, this involves adding one or two more colors of vinyl. Each color has to be cut and applied one at a time, so more time is involved with this process, and the design has to be separated into its respective colors. For the screen- printing process, it means the artwork has to be separated, and two or more screens are made. Digital direct-to-garment is ide- al for this category as it does not require screens, and the separations are automati- cally generated by the machine's driver or a raster image processor (RIP). Even if line clipart is used, the design might be colorized. Color schemes must be selected that work in harmony with the design and the color of garment it is going on. Other details might be added such as type indicting the name of the event, date, location, etc. When this is the case, it is imperative that the artist be given all the elements prior to starting a design because space decisions can't be made without it. Category 3: Taking Category 2 to the next level may involve creating a series of designs or multiple versions of the same design. Examples might be a preprint line or a program for a corporation or school where all designs would be different yet related. More time is needed to coordi- nate a variety of designs as well as deter- mine if they are going on the same style and color of shirt or a variety. It might also involve more detailed artwork or even multimedia. Category 4: This category represents the highest, most sophisticated level of artwork Above: Highly sophisticated artwork—with lots of detail and process colors— falls into level 4. This category will take the longest to create and therefore be the most expensive of the four categories. Depending on the decorating pro- cess, it may also require separations, which will increase the cost. Top right: Digital artwork has a distinct style and look. It can be created using only a computer. Fractals and algorithmic art are two examples. Or it can be created using a scanned photograph or an image created using vector graphics soft- ware along with a mouse or a graphics tablet. Right: Black and white line art falls in the easiest and least expensive category. It often is sufficient for clients such as a recreational sports team needing T-shirts for players or a small busi- ness such as a landscaper or plumber needing shirts for employees. If using stock art, you can choose an image and add type to it in minutes.

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