February '18

For the Business of Apparel Decorating

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Page 58 of 120

THE INACTIVITY EPIDEMIC 4 | THE TEAM SALES REPORT 2018 W hile the recent obesity news from the Centers for Disease Control (CDC) was attention-get- ting for some people, it was not surprising for many. The report found that: • More than 70 percent of Americans are either overweight or obese • Almost 40 percent of American adults are obese • Overall levels of physical activity in the U.S. have decreased in recent years The theme of the CDC's recent study may have been obesity, but the real culprit is physical inactivity, according to the Sports & Fitness Industry Association ( and PHIT America (, two organizations dedicated to increasing the level of physical activity and health among all Americans. The statistics are simply a reflection of the 'inactivity pan- demic' in the United States right now. According to the Physical Activity Council (PAC), 81.7 million Americans are physically inactive. This means more than 27 percent of Americans do not participate in any of the 118 sports and activities covered by the PAC study, which includes everything from individual pursuits (walking, running, swimming, bicycling, etc.) to team sports (baseball, softball, basketball, football, soccer, rugby, lacrosse, etc.) to outdoor activities (camping, hiking, fishing, rocking climbing, mountain biking, etc.) to fitness activities (fitness machines, lifting weights, group fitness classes, etc.). INACTIVITY B Y M I K E M A Y

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