February '18

For the Business of Apparel Decorating

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Page 6 of 120

Contents 4 || P R I N T W E A R F E B R U A R Y 2 0 1 8 V O L U M E 3 1 F E B R U A R Y 2 0 1 8 N U M B E R 5 DANE CLEMENT from "How to get Awesome Artwork" page 44 " No one is good at everything, and this principle also applies to artists. " Columns 6 COMMON THREADS Clique 12 BUSINESS TRAINER Pump up your sales force 16 SOFTWARE TO SUBSTRATE Four-legged friends 20 STITCH SOLUTIONS The game has changed 22 ERICH'S EMBELLISHMENTS From craft to commercial 26 PRESSING MATTERS Knock out! 30 INTERNET STRATEGIES Content revisited 79 SHOP SNAPSHOT Fitness Wear Departments 8 BUSINESS WATCH Watching business 58 THE NBM SHOW PREVIEW What to look for in Arlington, Texas 68 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 70 THE LATEST Product reviews 75 DATEBOOK Mark your calendar 76 THE MARKETPLACE Classified ads 78 GET INFO SYSTEM Advertiser index 54 DIGITIZING IS FOREVER Ed Levy explores the necessity of understand- ing digitizing for suc- cessful embroidery. 64 FREEDOM OF CHOICE Get insight on how to offer and promote e- commerce options for your shop with advice from software providers and business owners. F eatures (continued) 70 54 SPECIAL COVERAGE: The 2018 TEAM SALES REPORT This special report from Printwear and A&E gives decorators the play book for the team market. Turn to page 48!

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