February '18

For the Business of Apparel Decorating

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2018 THE TEAM SALES REPORT | 19 2018 THE TEAM SALES REPORT | 19 Ghosting is also a common occurrence with sublimated apparel. This typically oc- curs when still hot (or "cooking") textiles come out of the press, land on themselves and "ghost" an image. This usually hap- pens when dark inks "ghost" into a light ink area, and ruins that part of the print. Huebner points out that sports apparel with a partial or full-spandex construction is prone to this issue. "Good ways to help avoid this are try not to let pieces fall on themselves and also be aware of the span- dex content," he notes. "It seems to me that the higher the spandex content, the more likelihood there is for ghosting." Buy the right materials the first time. Decorators can certainly "bargain shop" for sublimation supplies, but that can come at a bigger cost to their bottom line with pro- duction slowdowns, low-quality print jobs, and unreliability of suppliers who don't have a well-known reputation. Huebner encourages sublimators to do the home- work, and buy paper and ink based on their quality over price tag. "Cheaper definitely does not always mean better," he adds. "We spend more on paper and inks than many operations of our size, but benefit on the back end of much richer colors and far less lost pieces due to uneven pressing etc." Print room condition. While mainte- nance is key to any decoration equipment, one major component of successful subli- mation is a print room with proper humid- ity. To ensure inks perform at their maxi- mum capacity, Huebner suggests shops keep their sublimation room at roughly 30- 40 percent humidity. Regardless of discipline, all sources urge decorators to pay close attention to a manufacturer's recommended settings for both materials and garments used in team apparel. Be it time and temperature for a stretch heat transfer vinyl, the dwell time for screen-printing ink on a conveyor dryer, or the recommended cure time for a direct-to-garment print, following instruc- tions correctly the first time will save a shop money. Once a team apparel client is se- cured, sources recommend always checking back in periodically with that account to see if they are satisfied with their existing lineup of team products. Occasionally suggesting new techniques, approaches, and even add- ons or upsells can turn repeat team apparel clients into a revenue stream that rarely slows in demand. TS STAHLS' CAD-CUT ® SILICONE DYE-BLOCK ™ PW0218 | 800.478.2457 | 800.521.4384 The industry's first cuttable vinyl solution to fully block dye migration on sublimated sports jerseys. Get the dye-blocking power of silicone without messy ink or the need to burn screens. It features a low temperature application to reduce scorching and has excellent stretch and rebound. ELIMINATE DYE MIGRATION TODAY AT

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