February '18

For the Business of Apparel Decorating

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20 | THE TEAM SALES REPORT 2018 C ommemorative awards and plaques are used as a memorial or mark of an event or person that has made a significant impact. There are many types of materials that can be used to create a commemorative award. One type that is seen most often around the world is the historical marker, usually made of metal or stone. However, there are many additional ways to recognize special events and people, and you are really only limited by your imagination. One profitable niche that com- memorative awards works well for is the sports and team market. BIG DEAL It is important to consider the sport, event, venue, participant level, price of the award, and availability of the product when deciding on a particular commemo- rative award. For example, if the coach of a soccer team were going to retire, a very snazzy crystal soccer ball award would be a fitting choice for this presenta- Large handmade cups are great awards for nation- al titles or other large-scale victo- ries or events. (All images courtesy JDS Industries) Commemorative Awards and Plaques B Y W E N D Y B E R G A N HONORABLE MENTION HONORABLE MENTION

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