February '18

For the Business of Apparel Decorating

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Page 78 of 120

24 | THE TEAM SALES REPORT 2018 SOCCER (indoor or outdoor) BASKETBALL BASEBALL FOOTBALL (flag, touch, or tackle) SOFTBALL (fast pitch or slow pitch) PLAY BY PLAY 2018 TEAM SALES SURVEY 65% of responding businesses report that they sell Team Sales products all year long. 35% sell only seasonally, with the third quarter boasting the highest numbers. 1st quarter: 15% 2nd quarter: 33% 3rd quarter: 38% 4th quarter: 14% The majority of respondents reported that a portion of their business can be directly related to Team Sales ( 64% ) . 82% said that the market is important or very important to their business. 64% 82% T he Team Sales market is crucial to many apparel decoration and awards shops. To help better understand the nuances of this category, Printwear and A&E surveyed those who service the countless teams, clubs, and leagues across the country. This survey was conducted via electronic mail through and complied with all CAN-SPAM act laws and NBM privacy policy as found at Respondents were selected from Printwear and A&E subscriber databases and all survey recipients were provided the same ver - sion of the survey. A total of 358 responses were re- ceived and no less than 116 responses were received on any one question. We hope that these findings can help you better un- derstand this segment of the business, as well as gain the confidence to tackle this market. Team sports that have seen increased growth are: BASKETBALL FOOTBALL FOOTBALL SOFTBALL

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