Printwear

February '18

For the Business of Apparel Decorating

Issue link: http://read.uberflip.com/i/931190

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The main decision makers for team sales purchases are parents, coaches, and educational institutions. 26 | THE TEAM SALES REPORT 2018 TEAM SALES INDUSTRY SURVEY TS The majority of survey takers (62%) prefer to order online through suppliers. Only 13% do not complete business purchases online. 62% 13% 20% of respondents do not use social media for business 57% of respondents recog- nized an increase in sales due to social media. The top social media platforms for decorators (in descending order) are reportedly: • FACEBOOK • INSTAGRAM • LINKEDIN • TWITTER 57% 20% Respondents' top frustrations were bud- getary con- cerns ( 66% ) , availability of products ( 35% ) , and timeline for finished or- der ( 31% ) . The preferred decoration techniques for team sales prod- ucts are (in descending order): • TRANSFERS/HEAT- APPLIED GRAPHICS • SCREEN PRINTING • EMBROIDERY • SUBLIMATION • LASER ENGRAVING • DIRECT-TO- SUBSTRATE • ROTARY ENGRAVING

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