February '18

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rv-pro.com February 2018 • RV PRO • 11 rv-pro.com February 2018 • RV PRO • 11 Coley Brady VP of Sales, Heartland RV Coley Brady was born to be in the RV industry. The Elkhart, Ind., native grew up in the heart of RV country and attended college at Notre Dame in South Bend, Ind. He graduated in 2000 and began working in the accounting field in Chicago and then in Elkhart for about four-and-a-half years before returning to his roots. "I grew up in the industry; my father is in the industry," Brady says. "It's so much fun every day. It's enjoyable and challenging, and I knew in my heart it was something I always wanted to be a part of. I'm really happy I made the decision. I have no regrets." Brady grew up watching his father, Brian Brady, a man who had a long and successful career in the RV industry. His father was one of the owners of Damon Corp., and went on to be the majority-owning founder of Heartland. Brady joined the company shortly after Heartland started in 2004. After discussions with his dad, he decided it was a good idea to get into the RV industry. "I got in when the company was truly a startup. Heartland didn't even have a display at the RVIA show. We were doing one a day. It was a really small operation," he says. Early on, Brady did everything from accounting to sales, and worked with vendors on product design and development. His main roles have been in sales and product development, but he says he did whatever was necessary to get by. On any given day that could have meant working in customer service, sales, or product development. He moved from sales rep to regional manager and then became product manager and managed the Big Horn lineup, taking it to the No. 3-selling fifth wheel in the nation in 2008 before becoming vice president of sales. Big Horn remains in the Top 10 brands today. He credits his dad, as well as Tim Hoffman and Chris Herman, for helping develop him into the leader he is today. "My dad has been the most influential on my career. Tim and Chris have been really good as well," he adds. "They all provide sound advice and good coaching. They put me in the right situations and positions they knew I could be successful with, but also at the same time challenged me to do more." As for the future, Brady says he always wants to push to achieve more, but knows he definitely plans on being in the industry for the next 20 years and beyond. "It's a fun industry and a very competitive industry that I really enjoy working in," says Brady. "You're selling fun. You're selling a lifestyle. You're selling a product that people truly enjoy getting out and using. It makes your job quite enjoyable. I enjoy the competitive aspects of the industry. We're all trying to build the best RVs possible and it takes a lot of attention to detail. We're trying to build the most enjoyable experience for the end consumer." Reflecting on his being chosen for RVIA's 40 Under 40 award, Brady says he is humbled and honored. "It's humbling and it makes you feel really good," he says. "It's great for young leaders in our industry to be recognized."

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