March '18

Issue link:

Contents of this Issue


Page 27 of 71

22 THE SHOP MARCH 2018 PARTS & PIECES Heading into spring, our retailers venture a few guesses as to what the hot Jeep acces- sories will be this year. "The TRED Pro tracks are the new hot thing in our area, and the VIAIR com- pressor systems—the OBA and the hand- helds have both been selling really well right now," Morosan says. "I think a lot of people are starting to really invest in their recovery products, because they are starting to understand how important it is to have good, quality recovery gear you can count on." Her shop has also been doing more gear changes and locker installs as well. "That's a more expensive investment, but it's well worth it." Olavarrieta sees the basics standing strong. "In the South Florida market, we believe wheels and tires will continue to dominate. They are usually the most visually satisfying upgrade a Jeep owner can do, and it can also dramatically improve the handling of the vehicle off-road." Artes doesn't expect any new product trends, but predicts "more being done to the JKs as they are becoming cheaper and more affordable to throw money at. There are a few manufacturers out there we are watching to see what new ideas come out, but nothing specific yet." RIDING HIGH JEEP UNVEILS 2019 CHEROKEE Following the hype surrounding the new Wrangler JL, Jeep gave a first look at the 2019 Cherokee SUV. Featuring an updated design and the option of an all-new, advanced 2.0-liter direct-injection inline four-cylinder engine, the new Cherokee "offers more interior comfort and convenience, delivering everyday practicality with outstanding ride and handling characteristics, independent front- and rear-suspension systems with world-class body torsional stiffness," the company stated. Three different engine offerings including the 2.0-liter direct-injection inline-four are mated to an enhanced, highly efficient 9-speed transmission, while the update includes more than 80 safety and security features. "A stunning, more premium design and the addition of our new fuel-efficient 2.0-liter turbo engine make the new 2019 Jeep Cherokee even more desirable in the mid-size SUV segment," said Mike Manley, head of Jeep Brand – FCA Global. "In addition, Cherokee builds on its benchmark 4x4 capability and on-road dynamics with refinement and style, a host of new attributes, powertrains and the latest tech- nology that is perfectly situated for consumers worldwide." Available in five different trim configurations—Latitude, Latitude Plus, Limited, Overland and the rugged Trail Rated Trailhawk—the 2019 Jeep Cherokee is manu- factured in the U.S. at the Belvidere Assembly Plant in Belvidere, Illinois. It will arrive in Jeep showrooms in the first quarter of 2018. Jeep says the updated 2019 Cherokee "builds on its benchmark 4x4 capability and on-road dynamics with refinement and style." (Photos courtesy Jeep) Shops that continue to diversify and do business honestly will find success in the Jeep market. 22 THE SHOP MARCH 2018

Articles in this issue

view archives of THE SHOP - March '18