Awards & Engraving

March '18

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24 • A&E MARCH 2018 YOUR LASER AT WORK By Bob Hagel You will want to pick your target niches and build up experience, a reputation, mar- keting efforts, and samples. Picking niches that have significant local opportunities, you have a passion for, or perhaps have good contacts for is a great way to move forward. Selecting certain ones doesn't mean turning down sales opportunities, but rather brings focus to your largest opportunities. PET MEMORIALS We'll begin with the pet market. Burial and garden markers are outdoor products that include marble, granite, and tiles. I find garden markers are particularly popular. Metal products that are outdoor friendly work well, especially for laser etching a pet's photo on. Etched pet photos for indoor display are also popular. Indoor products include photo frames and plaques that display a printed photo of the pet. Besides personalizing the product with the pet's name, quotes are popular, too. Photos lasered directly on wood, sheet stock, and fabricated into a product provide you with an opportunity to make your own products with great margins. Personalized photo frames are popular and are within the price range of most customers. Cast metal for either indoor or outdoor use is a possibility; however, price is likely to exceed what most customers are willing to spend. Most of us think of dogs and cats as the primary pets for memorial products. These two pets make up the largest part of the market. Horses are also popular pets in my market—there are many owners of T he memorial product market is likely larger than most of us realize. We often think of the opportunity as two distinct markets: people and pets. Each of those two markets has many niches. Let's discuss some of those niches for each one. Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on prod- ucts. They have offered awards, rec- ognition, and signage products to organizations for more than a decade in the Southern California wine country. He can be reached at Memorial Products: A Variety of Niches How the memorial market boosts your engraving business A piano-finish plaque lasered with the photo of an employee being honored after he passed. All images courtesy Bob Hagel

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