Awards & Engraving

March '18

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36 • A&E MARCH 2018 2000-2009—A NEW MILLENNIUM APRIL 2000 Technology coverage included an article discussing the software programs available for 3-D projects. MARCH 2001 More technology discussions: digital cameras were on the rise, and "Making Money with Digital Cameras" explored this world. JULY 2001 Sublimation continued to be a booming technology, so why not cover the newest sublimation products? OCTOBER 2001 First issue published after the 9/11 attacks. A&E continued to pay tribute in the following issues. JUNE 1999 Publisher: Dave Pomeroy "When I think back on my involve- ment with A&E magazine and the awards and engraving industry since I joined A&E in 1994, I am struck by the changes in technology over that time span. Today, the opportunities for anyone in this business have never been better, and it has been a blast to be a small part of those changes over the years. Our world at-large today isn't the same world it was in 1994. Imagine, in the mid- 1990s, telling someone about the beautiful picture of a sunset that you have on your phone… I think they would advise you to hang up and dial again. In your business, the same rings true—what was unimagi- nable in 1994 is now commonplace. You can offer your customer that same beau- tiful sunset, permanently preserved on their phone, while they wait. "… And let's see, did you want that sunset laser engraved directly on the back of the phone, or would you like a case with the image displayed in full-color?" I remember vividly, and often tell, the story of Paul Neumann, president of Universal Woods, who spent a great deal of time patiently explaining to me why full-color sublimation was going to be HUGE (that's my word—but prob- ably his word too) in the industry. But, Paul asserted, we had to work together to spread the gospel, to teach the pro- cess, to show examples of real product lines that could be easily and profit- ably produced and sold by awards and engraving shops. We at the magazine became believers and began devoting an ever-increasing number of pages to this thing called full-color dye-sublimation. Fast forward to today, Universal Woods might be more recognizable as the parent company of the world-renowned sub- limation substrate brands Unisub and ChromaLuxe. And now well over half of A&E subscribers offer sublimation services in their business. But any technology is only as good as the skill, imagination, and business sense of the person who possesses it. That notion hasn't changed one bit since 1994, and is the keystone of everything we do at A&E. In the mid-1990s, you may have cracked open the latest issue of A&E to digest some solid advice on rotary engraving from some guy called the "Masked Engraver." Or maybe you read a piece from Diane Bosworth titled "Why Laser Engraving?"—an argu- ment explaining why anybody would need a laser engraver in a trophy shop. Today, you might click on the A&E newsletter when it hits your inbox and take advice from David Gross on keeping a sublima- tion diary, or read a step-by-step tutorial from Shon Roti on how to sublimate arm sleeves. The purpose remains the same— A&E is here to challenge your imagination, sharpen your skills, and help you grow in directions you may not have considered. Creative thinkers in this industry con- tinue to find opportunities to expand and grow, and A&E will be here to present, dissect, teach, and explain those oppor- tunities to you. What you do with them is up to you. Thanks for letting us be a part of the evolution." —Dave Pomeroy, former publisher of A&E, current VP of publishing/markets SEPTEMBER 1999 Ruth Dobbins, current A&E colum- nist, joins her husband, Norm, in offering their expertise on sandcarving. DECEMBER 1999 The last issue of the millennium addressed Y2K, but in a positive light.

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