38
14
44
2
JAN-FEB 2018
meetings & conventions • mcmag-asia.com
CONTENTS
14
MICE TRENDS
The Transformers:
2018's outlook summary, views
from association heads and
tech trends that create buzz at
events
38
EVENT
TECH-
NOLOGY JUST
TOOK A GIANT
STEP FORWARD
Apple's shift away from the
White Label Event App model
represents big opportunities.
FEATURES
REGULARS
05
EDITOR'S
NOTE
06
ON THE GROUND
Quick news bites
08
NEWSLINE
RESEARCH
ETHICS: how low
will you go?
56
PEOPLE
PLANNER'S
PORTFOLIO
10
CHECKLIST
• Emergency
preparedness for
meetings
• Developing a
social media plan
