Issue link: http://read.uberflip.com/i/937644
INSIGHTS | EVENT HIGHLIGHT 48 JAN-FEB 2018 meetings & conventions • mcmag-asia.com UOB PFS Annual Sales Convention 2017 Words Meetings & Conventions Asia The warrior theme served as a unique way for the bank to bond teams across its Malaysian offices. IN BRIEF For the sixth year, Jiggee was engaged to organise UOB's annual sales convention for its Personal Financial Services (PFS) division for offices across Malaysia. The client's expectation is that the chosen theme must always resonate well to ensure everyone feels united and comes together as one big family. The theme "PFS – WARRIORS" was selected, pulling from the angle that each region would come representing warriors across the ages. PROGRAMME & PLANNING A welcome dinner was planned on the first night to get everyone to loosen up over good food, a live band and lots of drinks. The main event on Day 2 kicked off with a march-in of warriors of all sorts, from Vikings to Samurais and Spartans. This was followed by a war cry battle shout-out, speeches from respective top executives, and team- building and trainings by external parties. Ambient lighting. Later, everyone regrouped for the gala dinner – the highlight was the annual competition for the Champions Trophy, during which respective offices battle it out with performances to score points. EXPERIENCE Keeping in mind the space constraints, the organiser played up the use of state-of-the-art sound, lights and LED panels. Delegates were impressed by the kaleidoscope of intelligent lights that bathed the venue, along with constant animation content that matched each segment on stage, played out across the LED video wall. This was projected on separate pillars to create an alternative to the standard 16:9 one block panel setup. FEEDBACK Delegates lapped up the entire setup, as it was the first time it was constructed in an outdoor air-conditioned marquee tent with lights that enveloped the white- draped interiors. Their favourite aspect was the event theme, which allowed them to come dressed as warriors. It was also interesting to see the entire space being transformed into one thunderous warzone. TALKING POINT The opening thematic video blew the audience away as it got everyone fired up to show off their inner warriors. This was enhanced by an onscreen animation, which evoked the sense of being battle-ready all day long. The use of the LED Wall and intelligent lights truly encapsulated the event's look and feel that brought out the best in everyone. EVENT: UOB annual sales convention for Personal Financial Services division VENUE: Lexus Hibiscus Port Dickson, Malaysia DATE: September 13-14, 2016 Event Size: 1,000 attendees ORGANISER: Jiggee CONTACT: Jonathan Seevaratnam, event director, jon@jiggee.com Warrior trophies.