Printwear

March '18

For the Business of Apparel Decorating

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Formally executive vice president of Capital Mer- cury Apparel for 18 years, David J. Bebon is CEO of DBEBZ Apparel, a manufacturer of woven and knit sport shirts. He resides in Connecticut with his wife, Zoe, and four children. Bebon is a frequent speaker and presenter at industry trade shows and contributing writer for several trade publications. 38 || P R I N T W E A R M A R C H 2 0 1 8 T he year always kicks off with a bang with a string of industry shows and the launch of new equip- ment, products, fabrics, styles, and colors. The new year is the perfect time to inject your business with something "new" to get the cre- ative juices flowing again and to give us a reason to reach out to our customer base for that next project. One popular beginning of the year project tends to include new uniforms, promotional apparel, and corporate wear. All categories well suited for plackets. Let's look at the placket shirt category to begin and discuss the ma- jor elements and new products that have been introduced. This list may just reveal what you need. THE FLANNEL SHIRT PHENOMENA The true classic flannel shirt was print- ed or yarn-dyed plaids and stripes, that were always placed in the commodity classification. The first question at re- tail regarding flannel shirts was usually, "How cheap?" Interesting textures and patterns are no longer taboo for decorators. (Image courtesy S&S Ac- tivewear) speaker and presenter at industry trade shows and contributing writer for several trade publications. he year always kicks off with a bang with a string of industry shows and the launch of new equip ment, products, fabrics, styles, and colors. The new year is the perfect time to inject your business with something "new" to get the cre ative juices flowing again and to give us a reason to reach out to our customer One popular beginning of the year project tends to include new uniforms, promotional apparel, and corporate wear. All categories well suited for plackets. Let's look at the placket shirt category to begin and discuss the ma jor elements and new products that have been introduced. This list may Buttoned Down The true classic flannel shirt was print- ed or yarn-dyed plaids and stripes, that speaker and presenter at industry trade shows and contributing writer for several trade publications. he year always kicks off with a bang with a string of industry shows and the launch of new equip- ment, products, fabrics, styles, and colors. The new year is the perfect time to inject your business with something "new" to get the cre- ative juices flowing again and to give us a reason to reach out to our customer One popular beginning of the year project tends to include new uniforms, promotional apparel, and corporate wear. All categories well suited for plackets. Let's look at the placket shirt category to begin and discuss the ma- jor elements and new products that have been introduced. This list may Buttoned Buttoned Buttoned Buttoned Buttoned Buttoned Buttoned Buttoned Buttoned Buttoned Down Down Down Down Down Buttoned Down The latest in placket styles B Y D A V I D B E B O N

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