March '18

For the Business of Apparel Decorating

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46 || P R I N T W E A R M A R C H 2 0 1 8 W hether you're a decorator offering stylish, on-trend, and quality de- signs for a hotel's retail shop, an embroiderer putting key details on resort staff uniforms, or a distributor offering blank garments and products to the resort wear industry, there are some tips and techniques that will help you tackle these tasks successfully. KEEPING UP Trends in the resort wear market vary, as do the vacation destinations that people travel to each year. Be it a staff uniform or a keepsake T- shirt from the hotel boutique, styles and trends are dependent on the location where they are worn and offered, which leaves room for a wide range of garments and decorations in the mar- ketplace. Keeping up on what's hot and what's not will give you a sales advantage when clients come to you for answers. Zachary Davy, Say It With Stitches, says, "Like anything else as far as niche marketing goes, you want to go out and visit and see what people are doing in the market that you're try- ing to cater to." He encourages shop owners and distributors to take a little vacation them- selves—to go out to the resorts they want to serve and see what everyone is wearing. This doesn't just include the patrons at the resort, but take note of what the staff is sporting in terms of uniform styles and fabric type. Island in the Sun Tips and Techniques for Selling and Decorating Resort Wear and Resort Wear Accessories B Y A L E X A N D R I A A R R O Y O Blended towels allow for a full-color design, opening up more oppor- tunities for towel decora- tion. (Image courtesy Pro Towels)

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