March '18

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20 • RV PRO • March 2018 rv-pro.com D E A L E R S Scrappy and innovative, this Oklahoma- based retailer successfully competed over the years against big dealerships. Eventually, it became one itself. By Jake Rishavy RV General Rises Through the Ranks RV General partners with the top sports radio station in Oklahoma, providing two custom-branded trailers (pictured here) that function as mobile radio studios for pre- and post-game shows for the Oklahoma Sooners and Oklahoma State Cowboys football games. The trailers are just one example of the unconventional approach the dealership takes in terms of store promotion.

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