Sign & Digital Graphics

March '18

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46 • March 2018 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS your output requirements. "In the case of an existing business that's expanding, rather than just starting up, additional factors should be considered. If a print service provider already has clients, it's important to think about how quickly your printer purchase will help you ramp up production and/or expand your prod- uct offerings. Conversely, if we're talking about a startup shop, productivity needs may not be as urgent. In both cases, how- ever, there are fundamental factors that buyers should take into consideration, including printer width, speed, cost of operation, reliability, durability, and ease of use. You'll want to purchase a quality printer that's ideal for the products/ser- vices you want to provide and will serve your needs as your company grows." What Types of Printers Should You Look at and Why? Conrad says depending on the type of business and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types. "UV-curable inks for specialty and pro- motional printing and package design, eco solvent inks for outdoor signs, ban- One can get started in wide-format digital printing with a relatively modest invest- ment. (Image courtesy of Mutoh America, Inc.) Depending on the type of business and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types, according to Mutoh's Dave Conrad. (Image courtesy of Mutoh America, Inc.) "Roland's VersaUV series, will allow you to print customize a greater variety of items and print directly onto those objects," says Daniel Valade. (Image courtesy of Roland DGA)

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