Sign & Digital Graphics

March '18

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S I G N & D I G I T A L G R A P H I C S • March 2018 • 47 ners and wraps, dye sublimation inks for t-shirt or apparel and home décor—all of these are options that you need to evaluate to make the right choice for your business. Maybe you can use the eco solvent printer for your signs, banners, wraps, displays as well as vinyl transfer for your t-shirts or apparel business until you grow in to another separate dye sublimation printer in the future? A UV-LED hybrid can accommodate your rigid and your roll media for indoor signs and packaging prototypes until you can afford a true flatbed to designate strictly to heavy production runs? All of these are factors you need to address." Maxwell points out that the type of ink (water-based (aqueous), eco-solvent/ solvent, UV cure, latex, etc.) and platform (roll-fed, tabletop or flatbed) is deter- mined by the types of applications to be produced. "There is a wide array of equipment to suit just about any appli- cation in accessible price ranges. For a roll-to-roll printer, eco-solvent is a good first choice because it is versatile in appli- cation (indoor or outdoor use), can print onto hundreds of media types, and can be run in an office environment. If a flatbed is the choice, UV-cure technology in a dedicated flatbed platform (not a hybrid) would be our recommendation. Entry- level dye sublimation printers are also available for transfer applications such as short-run textiles (soft signage, fashion designs, etc.) or transfer to hard surfaces (awards, promotional items, etc.)." "If you don't already have a roll-to- roll type printer, invest in a hybrid. This will satisfy both flat goods (substrates) as well as roll printing such as banners," explains Mahmoud. "This will depend upon the type of products/services you want to offer. Do you want to specialize in unique applica- tions, or will you need a printer that can handle a wide variety of applications," notes Valade. "For a typical startup sign shop, an affordable, reliable eco-solvent printer, such as Roland's value-packed Versa EXPRESS RF-640, or an equally affordable TrueVIS SG series printer/cut- ter, will cover the applications currently in highest demand (i.e., signage, banners, POP, decals, labels, vehicle graphics)." For people looking to do more unique applications or print to unusual sub- strates, a quality UV printer, such as those offered within Roland's VersaUV series, will allow you to print and customize a greater variety of items and print directly onto those objects." Valade adds that customization is a huge growth market, and UV printing is leading the way. "With Sublimation being another high-growth market, buy- Buyers should take into consideration printer width, speed, cost of operation, reliability, durability and ease of use. To learn more, go to or call 800.525.3536 From easy-to-change, direct-print magnetic graphic systems to a wide selection of powerful fastening magnets, we have it all. Rely on Master Magnetics for competitive pricing, fast delivery and expert advice. We'll help your projects stay on time and budget. B O O T H # 3 0 2 2 BOOTH # 4908

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