Sign & Digital Graphics

March '18

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2 • March 2018 • S I G N & D I G I T A L G R A P H I C S M A R C H 2 0 1 8 - V O L U M E 3 2 , N O . 6 Contents 6 The Long View Pay it Forward By Ken Mergentime 8 In the Trenches The Widow Maker By Rick Williams 224 Chat with Matt An interview with Reed Silberman of Ink Monstr By Matt Dixon ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 18 The Value of Pi Like the number, the end of neon is nowhere in sight By Eddie Wieber RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 26 Make it Your Business Understand how the RFP, RFQ and bid game is played By Vince DiCecco PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Creation with Sublimation A look at how dye-sub printing fits into the industry By Ryan Fugler 42 Getting into the Wide-Format Business Advice and tips for opening or expanding a print shop By Bill Schiffner 50 The Digital Eye Working in the virtual paint studio By Stephen Romaniello WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 58 Let's Talk Shop Fleet efficiency By Charity Jackson 62 Wraps Projects What's being done in the field SPECIALTY IMAGING Covering a range of specialized imaging applications, tech- niques and new technologies. 64 Windows of Opportunity Graphic films add versatility to glass By Paula Aven Gladych ©2018 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 18 DIGITAL GRAPHICSL Page 64 DIGITAL GRAPHICSL DIGITAL GRAPHICSL

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