Sign & Digital Graphics

March '18

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64 • March 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS P rintable window films have really taken off in the retail and commer- cial markets. Not only are these films used to advertise products and enhance spaces but they also can be used for pri- vacy purposes. One of the challenges for the retail market is "creating an environment that creates an experience," says Tim Boxeth, marketing manager for 3 M Commercial Solutions. "Because of online shopping, the retailers are looking to create more experiences, so one of the ways we've seen them do that is using more graphics in general but also incorporating window graphics into that mix." Digital printing allows companies to create an infinite number of designs on their windows. Joshua Barnard, product manager, digital print media, for Avery Dennison Graphics Solutions says that his company is seeing a major focus on retail and point of purchase displays when it comes to window films. "There has definitely been an increase in the amount of graphics used in retail applications. We see a lot of that," he says. "The other area we're seeing a lot of cool projects in is conference rooms and corporate offices." Many companies are enhancing their conference room windows with window graphics. Some give glassed in spaces pri- vacy from the outside, while at the same time enhancing the space on the inside with art or a corporate theme. W I N D O W G R A P H I C S Windows of Opportunity Graphic films add versatility to glass B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. Photo courtesy of Avery Dennison.

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