Sign & Digital Graphics

March '18

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SPECIALTY IMAGING DIGITAL GRAPHICS Avery Dennison Graphics Solutions has numerous options when it comes to window films, including perforated window films, printable white for opaque window applications, transparent and translucent films, clear and translucent colored films, frosted films and architec- tural films. 3 M's Boxeth says that many corpora- tions want to use these films to "create environments people want to be in and work at, or to attract younger workers and new workers." He adds that window graphics in the past were printed on perforated window films where people on the inside of the window could see out but people on the outside couldn't see in. "With our clear films, you can cre- ate nice looking designs that can be very subtle and noticeable and you can see through the windows much better," Boxeth says. "That, along with white ink in printers, allows designers and printers to create unique effects on clear film." 3 M calls its window graphics, window wraps. "We're definitely committed to this space. We know there's opportunity here and we're working to innovate to deliver the next window films and help grow the market," he says. Photo courtesy of 3M. Photo courtesy of Avery Dennison. 66 • March 2018 • S I G N & D I G I T A L G R A P H I C S

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