Sign & Digital Graphics

March '18

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88 • March 2018 • S I G N & D I G I T A L G R A P H I C S MASTER'S TOUCH XYZ Agency It would be tough to overestimate the challenge of generating nine matching logo colors to their paint equivalents in the lobby of a world-class design firm; but gosh, that is what I had to do. The reality is that designers are not always responsible for determining color tag- ging for every application. In this case, paint usage and spot Pantone equivalents did not fall within the job description of this in house project. XYZ designers rou- tinely select exact colors for major international brands; but strictly for printing (using CMYK ink in millions of colors) and for the web (using millions of colors built with monitor light). It was my job to closely match their nine colors with paint pigments that have a com- pletely different purpose The nine color stripes chosen by the designer could in theory be matched by inter- mixing six acrylic colors. Notice the color swatches on the bottom of the print. What? What planet am I on? I used a pounce pattern and masking tape to do the XYZ and a paint mask for the tag line. Acrylic alone looked too shiny with streaky looking brushy high spots. Luckily Modern Masters Dead Flat Varnish solved the problem. These are the same colors as the logo but on a larger scale. In was more versatile and cheaper to match the colors from a paint company fan deck than working from stock acrylic colors. Intermixing was still necessary to approximate the Photoshop colors in the design. This is actually the virtual rendering of the design that I used to do the real thing. I was treated to a 3D simulation experience of this "sketch" that was a serious Lost in Space moment!

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