THE SHOP

April '18

Issue link: http://read.uberflip.com/i/949599

Contents of this Issue

Navigation

Page 59 of 71

54 THE SHOP APRIL 2018 A uto Action Group has been offering paint protection film for the last 10 years. The oppor- tunity arose when one of our larger dealer groups attempted to install the film itself and failed—it just couldn't keep its techni- cians busy enough installing film day-in and day-out at each of its five stores. The dealer group approached us and pre- sented a partnership offer. The deal was that we would purchase the depreciated plotters from the stores and hire the film installers it currently employed. In return, we would offer the group an aggressive price point for the installation of the film, but had no restrictions on also selling the service to the balance of our customer base. Auto Action agreed, and off we went. Of course, when I say off we went, I should probably clarify that it was more like the plane that bounces down the runway a few times before finally lifting off into the air! THE CHALLENGES OF PPF When it comes to PPF, cutting the film patterns provided from the various manu- facturers is the easy part. The challenge is finding the right people to install it. Our experience was that a lot of inde- pendent installers felt they could manage a business on their own. Most all of them fail. It is very difficult to grow a business as a one-man show. These highly skilled technicians would join our team, but would—time and time The benefits of paint protection film are there for all to see. 54 THE SHOP APRIL 2018 ANSWER A By Jared Cohen Auto Action Group has been offering paint protection film for the last 10 years. The opportunity arose when one of our larger dealer groups attempted to install the film itself and failed. We offer a few simple PPF packages that make marketing to new car dealers easy.

Articles in this issue

view archives of THE SHOP - April '18