April '18

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10 • RV PRO • April 2018 rv-pro.com B y all accounts, 2018 is starting off as another banner year for the RV market – and nowhere is that more evident than at Keystone RV, which market data firm Statistical Surveys estimates is retailing about one out of every four new travel trailers and fifth wheels. By market segment, Keystone travel trailers (including units produced by subsidiaries CrossRoads RV and Dutchmen Mfg.) accounted for 24 percent of travel trailers sold during the 12-month period ending December 2017, while Keystone fifth wheels accounted for 32 percent of all fifth wheels sold during the same time period, according to Statistical Surveys. No other RV company brand comes close to rivaling Keystone's prominence in the towables segment. Meanwhile, Keystone is notching some impressive mileposts: The company manufactured its 100,000th Montana unit last summer and is projected to build its 150,000th Cougar tow- able this spring. "Those milestones speak volumes about the confidence our dealers and customers have in our brands," says Keystone CEO Matt Zimmerman, whose duties include overseeing the Cross- Roads, Dutchmen and Keystone nameplates. Zimmerman stresses that the growth Keystone is experiencing didn't happen by chance. Instead, he says, it was the result of some very deliberate actions by the RV division's executive leadership team. For example, he points to a years-in-the-making major revamp of the subsidiary, which involved keeping the Keystone, CrossRoads and Dutchmen identities intact while streamlining some internal operations. "We decided to merge certain functions, such as service and accounting, to make it easier for the dealers, while leaving others completely separate," Zimmerman says, "like product development, sales, engineering, manufacturing and marketing, which remain independent at the division level, led by division presidents." It was important that Keystone have the right leadership team in place, Zimmerman says, so it turned to three industry veterans: Jeff Runels to oversee Keystone, Ryan Juday to oversee CrossRoads and Troy James to oversee Dutchmen. The RV maker is adding facilities and implementing new programs as it seeks to build on its preeminent position in the fifth wheel and travel trailer market. By Steve Bibler KEYSTONE GROUP PHOTO BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS Keystone RV: King of Towables R V M A N U F A C T U R E R S

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